Loss aversion could aid in wellness program motivation

Most wellness programs offer employee incentives for participation, but a recent experiment using teachers and academic achievement tested the idea of giving a reward upfront with a risk of losing it if goals were not met. Researchers said businesses do not have a good understanding of how important loss aversion is to employees. Sally Sadoff of the University of California, San Diego, said some evidence shows using it with teams can be effective. Employee Benefit News (10/1)

Last Updated 7/11/2017

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