Consumers Value Healthcare Affordability, but Not Willing to Make Tradeoffs

Seventy-two percent of U.S. consumers who plan to join insurance exchanges say affordability is the top driver of their healthcare decisions, but only 30% are willing to change doctors or healthcare settings to reduce costs, according to a survey by Accenture.

As the post-reform marketplace expands to 51 million individually insured consumers, health insurers will need to differentiate their services and engage new customers, which could be challenging considering that consumers want for lower healthcare costs with few tradeoffs.

While healthcare consumers seek low out-of-pocket healthcare costs, fewer than 20% of those surveyed understand the cost of their care in advance or feel they should track and budget healthcare expenses.

Only 43% of consumers are willing to change to generic prescriptions (43 percent); 41% are willing to use a nurse practitioner instead of a doctor for routine visits, and 23% are willing to change their primary care doctor.

Although 81% want guidance to improve their health, 40% don’t identify going to the doctor for regular checkups as a priority. Only one out of the four consumers trust insurers to provide guidance on improving their health. For more information, visit

Last Updated 06/29/2022

Arch Apple Financial Services | Individual & Family Health Plans, Affordable Care California, Group Medical Insurance, California Health Insurance Exchange Marketplace, Medicare Supplements, HMO & PPO Health Care Plans, Long Term Care & Disability Insurance, Life Insurance, Dental Insurance, Vision Insurance, Employee Benefits, Affordable Care Act Assistance, Health Benefits Exchange, Buy Health Insurance, Health Care Reform Plans, Insurance Agency, Westminster, Costa Mesa, Huntington Beach, Fountain Valley, Irvine, Santa Ana, Tustin, Aliso Viejo, Laguna Hills, Laguna Beach, Laguna Woods, Long Beach, Orange, Tustin Foothills, Seal Beach, Anaheim, Newport Beach, Yorba Linda, Placentia, Brea, La Habra, Orange County CA

12312 Pentagon Street - Garden Grove, CA 92841-3327 - Tel: 714.638.0853 - 800.731.2590
Copyright @ 2015 - Website Design and Search Engine Optimization by Blitz Mogul