Covered California Improves Open Enrollment

Open enrollment in Covered California began Saturday, Nov. 15. This round features the following improvements over last year according to executive director, Peter Lee:

  • A stronger outreach to African-Americans, Latinos, and Asian-Americans through targeted advertising in ethnic media.
  • New grants supporting outreach and enrollment activities in African-American, Latino, and Asian American communities as well as new community activities throughout the state.
  • Expanded Service Center hours. It is now open from 8:00 a.m. to 8:00 p.m. Monday through Friday and from 8:00 a.m. to 6:00 p.m. on Saturday. In addition, the Service Center will be open every Sunday from November 16 through December 15.
  • The addition of more than 200 storefronts across the state, operated by community groups partnering with Covered California. These storefronts are located in easy-to-find locations, such as shopping malls. This is in addition to the thousands of offices of insurance agents and partner enrollment organizations.

Covered California executive director, Peter Lee said, “We have more than 12,000 certified insurance agents, 10,000 county eligibility workers and 6,490 certified enrollment counselors ready to help educate and enroll consumers.” For more information, visit

Last Updated 08/10/2022

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