Covered California has launched billboard and print advertising to reach the Lesbian, Gay, Bisexual, and Transgender (LGBT) community throughout the state. LGBT focused billboards have been placed in the Bay Area, San Diego, and Los Angele. Print ads are also running in the largest LGBT focused publications. The LGBT campaign will complement Covered California’s general advertising effort that is already serving California’s diverse communities. For more information, visit www.CoveredCA.com.