Exchanges Expected to Be a Big Draw For Some

CoveredCaliforniaSeventy-three percent of consumers with individual health insurance say they definitely or probably will shop for coverage using a state exchange, if available, according to a study by J.D. Power and Associates. In addition, 48% of health plan members (combining group and individual markets) are interested in using a state exchange. Group plan members who have a choice of health insurance brands are less interested in exchanges (36%) than are those who have no choice (50%). Income-eligible members with high out-of-pocket costs and less tenure with a health plan are most likely to try exchanges.

Fifty-nine percent of members in high-deductible health plans are interested in using exchanges compared 45% in low-deductible plans. Service quality may also play a role in shaping demand. Those with the most interest in switching to an exchange have contacted their health plan about a problem in the past year (60%) compared to 45% of those who have not had a problem.  California plans with the highest membership satisfaction are Kaiser Foundation Health Plan and Blue Shield of California. The exchange also appeals to those working at small companies who want to take more control over their healthcare expenses. For more information, visit

Last Updated 05/25/2022

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