Eyeing 2014 landscape, experts predict rising demand for optional benefits

Demand will rise for voluntary insurance plans, such as accident and critical illness coverage, writes LifeHealthPro’s Allison Bell in a survey of what the health benefits industry might expect in 2014. Many people with chronic conditions will get good health coverage for the first time, contractors who built faulty exchanges will find themselves in court and policymakers will begin considering changes to the Affordable Care Act, Bell writes. Consumers are unlikely to investigate new dental or vision coverage, but Bell says that does not mean they are uninterested; she suggests brokers would do well to contact clients and walk them through applications. National Underwriter Life & Health (12/27)

Last Updated 01/19/2022

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