California and Connecticut are among the states reaching out to minority communities in an effort to enroll more black, Hispanic and other consumers in health insurance plans. Connecticut has changed its ad strategy to be more local and targeted. California also has a targeted ad campaign, has hired call center counselors who speak languages besides English and has reached out to more community organizations to reach the uninsured. National Public Radio/Shots blog/Kaiser Health News (
States refine ACA marketing strategies
November 16, 2014 By
