Study highlights need for brokers in exchange enrollment

Consumers will need extra help buying health insurance to avoid making costly mistakes in states whose online marketplaces are not well designed, experts say. A study found that consumers buying insurance through a well-designed website made errors costing about $77, compared with $533 among consumers shopping on websites lacking cost calculators and “smart” default options. “We do expect that many people will want to talk to a person and not just rely on a website, so navigators and brokers will be very important,” study co-author Tom Baker said. Modern Healthcare (free registration)/Vital Signs blog (8/13)

Last Updated 12/01/2021

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