Consumers will need extra help buying health insurance to avoid making costly mistakes in states whose online marketplaces are not well designed, experts say. A study found that consumers buying insurance through a well-designed website made errors costing about $77, compared with $533 among consumers shopping on websites lacking cost calculators and “smart” default options. “We do expect that many people will want to talk to a person and not just rely on a website, so navigators and brokers will be very important,” study co-author Tom Baker said. Modern Healthcare (free registration)/Vital Signs blog (8/13)
Study highlights need for brokers in exchange enrollment
August 18, 2013 By
