Wellness Plans Need More Personalization

The keys to maximizing a wellness plan is to offer personalization, provide rewards, and understand what employees want, according to a survey by Welltokget and the National Business Group on Health. The study, which is based on the responses of over 1,000 full-time employees at large companies, reveals the following:

  • 81% say their company wellness plan has improved their physical well-being.
  • 60% say that including family in wellness programs is likely to increase participation.
  • 37% of those who did not participate in the company’s wellness program did not find it relevant to them, and 20% didn’t know it was available.
  • 78% of those earning $200,000 more would engage in healthier behaviors if they got rewards as would 98% of all employees under 35 and 85% of those over 55.
  • 86% said the top motivators for improving their health came from colleagues, followed by their direct manager (57%).
  • 64% of Millennials said that their direct manager influenced them to improve their health compared to 51% of those 55 and older.
  • 24% of Millennials said HR influenced them to improve their health compared to 40% of those 55 and older.
  • 63% of households making less than $50,000 want employers to play a role in their financial well-being compared to 44% of those making $200,000 or more.
  • 60% of participants from 18 to 34 say that employers should be involved in financial health compared to less than half of those 45.
  • 58% of women say employers should play a role in employees’ financial health versus 48% of men.
  • 77% of employees say that their employers should play a role in helping them get cost effective care.
  • 74% say the employer should provide emotional/personal support resources.
  • 53% say employers should play a role in helping them stop unhealthy behaviors.
  • 53% say employers should help them manage financial issues.
  • 24% participate in emotional health benefits.
  • 37% participate in financial security programs.
  • 48% of employees participate in programs to help them improve their physical health.

Brian Marcotte, CEO and president of the National Business Group on Health said, “It is clear that employees can benefit from employer-sponsored programs aimed at improving physical, financial and emotional health, along with decision support resources to maximize their health care experience. The one size fits all approach to communications has proven ineffective in engaging employees and engagement is now the number one challenge facing employers. Personalization is the key. Emerging engagement platforms…shows great promise…by leveraging data, predictive analytics, and technology to reach people with personalized, timely, relevant, and actionable information.” For more information, visit welltok.com.

Last Updated 12/01/2021

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