Young Adults Have High Interest in Obamacare

In the past nine months, nearly 60% of the individual health insurance inquiries generated by Verticalize have come from 18-year old to 34-year old consumers. When the age segment was expanded to the 18 to 44 year-old range, the number of health plan inquiries from this group represented 80% of total volume. As much as 45% of Verticalize’s recent sales have come from the 18 to 34 demographic. “We’re finding a much greater interest level from young adults in Obamacare insurance than on-exchange enrollment numbers reflect. Part of our success may be due to our avoidance of the political dimensions of health insurance. We call it the, ‘saying yes to healthcare moment.’ You aren’t saying yes to Obamacare, the president, or supporting one political party. What we try to reinforce is that you are simply saying yes to a better quality of life through sound insurance coverage,” said Sean Sullivan, CEO of Verticalize. According to RAND research, the majority of exchange enrollees were previously insured, but only 9.75% of 40,000 of Verticalize’s recent health plan inquiries were from people who have health insurance or had it. Of those with past or present insurance coverage, the insurance companies that had most frequently provided the coverage were Aetna, Blue Cross Blue Shield, and United Healthcare. For more information, visit

Last Updated 08/10/2022

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